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"It's that support network, not the money, that spurs you on to continue.
The welcome pack also contains a nosh fridge magnet, and the nosh booklet ( figure 2 ) detailing information about the scheme and details of local support services in case of problems.Request Permissions If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Centers RightsLink service.Midwives and health visitors will discuss the nosh scheme with women during routine contact.Financial incentives cluster RCT protocol Breastfeeding This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different.20, 21 The process/context evaluation will also be used to explore any unintended consequences of the intervention.
The study was carried out by researchers from the University of Sheffield and was funded by the Medical Research Council National Prevention Research Initiative.

The shopping vouchers were offered to mothers in three areas of Derbyshire and South Yorkshire where breastfeeding rates were low.Both mothers and healthcare staff reported high levels of satisfaction with the scheme.Districts are hamricks coupon codes defined as the whole (or sometimes part) of a local government council (eg, Metropolitan Borough Council, City Council or a County Council).The regression-based analyses controlling for covariates and cluster effect will be used to estimate changes in BF, health service use and costs between trial arms.This means the method and results are only described briefly, and a full appraisal of the strengths and limitations of the study can't be performed.The npri was a national initiative made up of government departments, research councils and major medical charities that worked together to encourage and support research into chronic disease prevention.The scheme was then expanded to a large-scale trial involving more than 10,000 new mothers across South Yorkshire, Derbyshire and North Nottinghamshire, areas with low breastfeeding rates.The researchers wanted to test whether it was acceptable and possible to give women financial incentives for breastfeeding, as young women in deprived areas are less likely to breastfeed.

A sensitivity analysis will be performed alongside this primary analysis and will include additional baseline cluster-level covariates, such as cluster-level deprivation (IMD 2010 cluster-level age and ethnicity as defined above; cluster-level birth rate; cluster-level maternal smoking rate at delivery in the multiple linear regression model.